New bra loaded with technology from Victoria’s Secret

Famous for its skimpy underwear and breakthrough bras, the lingerie behemoth is introducing a new line of sports bra equipped with a heart monitor. The fabric of the bra holds heart rate sensors and electrodes that can be attached to a separate heart rate monitor. The panel is stitched to the frontal band of the bra. It comes with moisture wicking nylon and spandex fabrics and connecting wires are concealed from view. This allows comfort and free and easy movement. The bra is ideal for running, boxing and cardio exercises. The bra line is known as Incredible and available in pinkish color for Hello Lovely and black and gray for Black Marl.

Founded by Roy Raymond in 1977, the American lingerie retailor is the largest womenswear retailer. Its 2017 sales exceeded more than six billion dollars. Its products include lingerie line that is mainly sold through its Pink stores located in malls and as free standing individual stores, swimwear that was introduced in 2002, beauty products and music CDs featuring romantic classics. Its products are sold at its stores as well as through catalogs, and on the Internet. The retailer sends out more than 375 million catalogs a year. Victoria’s Secret is a wholly owned subsidiary of L Brands.